The Know My Limits campaign ran from 2014 to 2016 across the province. The campaign focused on responsible consumption of liquor by teaching young adult Manitobans about Canada’s low-risk drinking guidelines. LGA research indicates that the majority of Manitobans – and young adults in particular – have low awareness of the national guidelines.
The Proof is in the Pour
Materials at liquor vendors and liquor stores showed how a standard drink size would measure up in a plastic cup. The campaign was designed to encourage young adults to keep track of the number of drinks consumed and to understand what amount of alcohol is in “a drink”.
It’s Not How, It’s How Many
Posters and billboards encouraged Manitobans to visit the KnowMyLimits.ca and to consider how and when they consume liquor. Posters featured the statement, “It’s not how, it’s how many” and depicted young adults consuming alcohol in unusual or humorous ways.