On March 27, 2017, the Liquor and Gaming Authority of Manitoba (LGA) launched a public education campaign to encourage young adults living in rural Manitoba to bring identification (ID) when they visit bars, restaurants or liquor stores. The campaign also reminds staff in licensed establishments to check the ID of youthful-looking patrons.
Unlike in cities, where the majority of patrons expect to be asked for ID in licensed establishments, inspectors have noted that those living in rural areas sometimes leave their ID at home.
The campaign features youthful-looking individuals and the tagline, we must ask for valid ID, even if we know you. It will run for six weeks and include billboards and posters predominately in rural Manitoba. Messages will also be featured online through social media and high-traffic websites oriented to young adults.
To view the full news release, please click here.
Why is bringing valid ID is so important? Click here for more information.