Why is the LGA involved in an advertising campaign – isn’t it a regulatory agency?

The Liquor and Gaming Control Act mandates the LGA to educate Manitobans about the responsible consumption of alcohol and responsible gambling, in addition to its more traditional regulatory responsibilities. This carries forward the mandates of the former Manitoba Gaming Control Commission (MGCC) and Manitoba Liquor Control Commission (MLCC), which both ran public education campaigns to educate Manitobans about responsible choices. The LGA views public education as a key part of its role to ensure public safety around its regulated industries.