Where else will I see the Know My Limits campaign materials?

The LGA’s campaign will run in French and English media across the province from late November 2015 to early January 2016. The campaign includes:

  • An online quiz and drink pouring simulator at www.KnowMyLimits.ca (or www.ConnaitreMesLimits.ca for the French website)
  • Online advertising on high-traffic, youth-oriented websites and social media
  • A “Know My Limits” video advertisement on YouTube
  • Transit bus advertising in Winnipeg and Brandon
  • Billboards in Winnipeg and Brandon
  • University newspaper advertising in Winnipeg and Brandon
  • Advertising in student handbooks and daytimers in Winnipeg and Brandon
  • Advertising in coupon books geared to young adults in Winnipeg
  • Video advertisements on vending machines on campuses in Winnipeg
  • Posters at campuses across the province
  • Posters at community centres and high-traffic retail locations in Winnipeg
  • Posters in bathrooms at popular licensed establishments
  • Digital displays at select Liquor Mart locations
  • Bag stuffers showing standard drink sizes provided to young adults at point-of-sale at all Liquor Mart locations
  • Posters at retail beer vendors, liquor vendors and participating licensed establishments