What does the campaign mean by “risks”? It’s just alcohol, right?

The campaign promotes Canada’s national low-risk drinking guidelines. These are low-risk guidelines, not no-risk guidelines. It’s a fact that risks increase when alcohol is involved.

Most Canadians know that drinking alcohol increases the long-term risks of health conditions like cirrhosis, high-blood pressure, stroke, fetal alcohol spectrum disorder (FASD), and some types of cancer. Drinking alcohol also increases the risk of injuries from motor vehicle crashes, falls, and abusive or violent behaviour, and the short-term risk of other harms, like alcohol poisoning, losing control, making bad decisions, overspending or embarrassing oneself.