These guidelines are pretty complicated. Why didn’t the LGA use simpler guidelines for this campaign?

The campaign promotes Canada’s national low-risk drinking guidelines, which were developed by a team of independent Canadian and international experts in partnership with the Canadian Centre on Substance Abuse. All provinces, including Manitoba, have endorsed the guidelines.

The LGA recognizes that these guidelines are complicated and that a single campaign is just the beginning for informing Manitobans about these national guidelines. We plan to continue to run this campaign in future years as part of our larger mandate to encourage the responsible consumption of alcohol and promote public safety.